Let’s Get Digital!
Today, we got to sit down and listen to a conference from SMPS (Society for Marketing Professional Services) about Internet branding. The conference was led by Todd Ramsey, a brand strategist based here in Wichita, KS. He is the co-founder for Apples & Arrows, a local ad agency. He helps companies come up with strategic, creative, and effective ways to use Internet marketing and branding.
Todd has a few simple ways for a company to help market themselves in a competitive digital market.
First of all… have a story worth telling. Use your social media sites as your social medium. Easy as that. Don’t let...