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Treasure Valley Logo Designs
VIEW OPTOMETRY DESIGN GALLERY
Treasure Valley Eye Center hired Cassandra Bryan Design to create a new logo for their practice in Idaho. Below are the three initial logo designs created. The creative direction on these logos was very open. The main goals were to provide a professional and timeless icon that the practice would be able to brand themselves with for years to come.
Option D is my favorite design because the eye icon is incorporated in a way that subtly suggests a valley landscape and the overall icon shape mimics the “T” shape.
Logo Design A
Logo Design B
Logo Design C
Logo Design D
Revisions:
Revisions Requested:
Revisions Requested
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I think a variation of option A would look best. Option D, for me, has too much of a riverboat casino kind of feel to the logo — and I have absolutely no idea of why that is. (Well, OK, it does look more wavy on top and the far left suggests a bit of a paddlewheel — so maybe that’s it.) The A option may be more of a cliche, but we all know that an eye (for some strange reason probably having to do with the way our brains evolved so that we could tell friend from foe) draws the viewer’s eye to it. That said, I would also change the lettering so that the eye is more in the center of it, instead of above it — which in a way would more resemble a face, just in the spacing. Not totally sure I’d go with that font, which looks kind of blocky and more like something that would bring to mind a building instead of a face. And I don’t know what this eye center actually does, but if it’s eye surgeries, then I probably would get rid of the little white specks in the eye itself — because while we know they are supposed to be highlights, they could seem to correspond to mistakes in the surgery. Another thing I might suggest to the client — keeping in mind that the oil giant Esso changed its name to Exxon because the designer suggested it when re-doing their logo — is that Treasure Valley Eye Center might want to consider changing their name to Idaho Eye Center (if it’s not already taken). There’s a nice alliteration there, and it gives them much more freedom to expand (like Greene Vision Group in Wichita). Plus, it just makes the company sound bigger, and when someone is trusting something as vital as their eyes to someone, a lot of times bigger would seem to be better (because it sounds like more people already trust them, which engenders more trust).