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TOPLINE Steel Buildings Brochure Design

Hello, Everyone.  Sometimes, we do contests. Other times, we’re just flat-out excited to show off new print, branding or web work we may have just knocked out.  This is the latter.  TOPLINE Steel Buildings is located in Andover but has some very national roots and builds absolutely incredible steel frame structures all over the midwest.  They tapped cb{d} for a new logo and liked what they saw so we were given the opportunity to work on a much bigger project.

The following is a color brochure designed for full-bleed, 11×17 pages, printed front and back, and then folded in half. The final piece is an 8.5×11″ glossy brochure for potential customers.  This brochure allowed the opportunity to do more than just the everyday vector or raster print work.  I literally had to redraw technical drawings for the double page spread.

Customers deserve the respect of taking the time to do a proper technical drawing (as opposed to just making something pretty) because they could potentially lose business by anyone who truly understood what they were looking for. This was especially important to me as a former structural designer.  Not to mention, TOPLINE’s customers are often rural landowners with needs for storage of automobiles, tractors, gear or even aircraft. They know what proper structural design should look like and TOPLINE Steel Buildings is superior to their area competition in both quality and affordability (I looked around) so their advertisements and print work should be better, too. Thanks for reading. - James Dean