A special thank you to Nate at Reach Local for sharing these stats with me:
Facebook Statistics 2012:
- An average Facebook user has 130 friends and likes 80 pages
- 56% of consumer say that they are more likely recommend a brand after becoming a fan
- Each week on Facebook more than 3.5 billion pieces of content are shared
Twitter Statistics 2012:
- 34% of marketers have generated leads using Twitter
- 55% of Twitter users access the platform via their mobile
General Social Media Statistics 2012:
- 30% of B2B marketers are spending millions of dollars each year on social media marketing
- Nearly 30% of these users are not tracking the impact of this marketing
- 20% of Google searches each day have never been searched for before
- Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush
