The Initial Concepts
Elite Party Bus is Wichita’s go-to party experience for respectable professionals looking to have a good time in style. They came to us looking for a new logo to represent their fun yet stylish bus and encompassing services.
The original concepts were very simple. We tried to connect the ideas of “classy” and “fun” into a very minimal and scalable mark.
The Decision
We met up with the client and showed them these concepts. They did enjoy them but they decided that there was a definite need for an iconic character rather than a symbol. Something that could personify their bus and represent it in such a manner that connected with the public. They wanted something that anyone could recognize and something that says “fun” AND “style” (and no, we are not talking about a mullet). We decided the only thing that seemed fit was a penguin. Who doesn’t love penguins? It’s really a no-brainer.
Round Two
The client enjoyed the type treatment from Concept #1 and wanted to keep it and use it with the new illustrated mark. After several sketches we had found a group of penguins that we thought the client would enjoy.
Summary
We still have quite a bit of polishing to do on the current concepts but we believe we are headed in a very good direction. We couldn’t be more eager to put the finishing touches on these marks and make this party bus look as fun as it really is!